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Nike have dominated the conversation with the launch of two new football boots ahead of the summe

Nike have dominated the conversation with the launch of two new football boots ahead of the summers?big tournament; the Nike Mercurial Superfly IV and the Magista Obra.

With both boots bringing a raft of new technology to the fore in particular, the first Flyknit uppers to be featured on a pair of football boots there are a lot of questions about how the boot performs and what has pushed Nike in such an extreme direction with the design.

Thankfully, we had the perfect person to put those questions to in the form of Nike Footwear Product Director, Shawn Hoy.

FB: With so many synthetics proven for football on the market, why gamble on something new, like Flyknit

SH: I think for us, Flyknit was the technology that was going to allow us to accomplish our goals of really revolutionising fit and touch.

What Flyknit allows to do that other synthetics dont, is to engineer down to the millimetre.

So, if you think about the midfoot as an example the way a traditional synthetic would operate is it would have the same stretch properties everywhere.

What Flyknit allows us to do is to have different stretch properties in the forefoot, versus the midfoot, versus the heel.

And then certainly what Flyknot allowed us to do was to take the silhouette up into the Dynamic Fit collar, so it was just the right tool for what we were trying to do with Mercurial.

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